IDENTITY & GUIDELINES
Believe it or not, Hamburger University is a REAL LIVE university! Founded in 1961, it has helped thousands of McDonald’s employees advance their careers into leadership roles within the company. There are 7 campuses worldwide and more than 275,000 students have attended the university since it opened.
When it came to creating the new identity, we had to balance the playfulness of the brand, while also keeping the sophistication of an academic institution.
Designed & produced at DDB Chicago. Design Directors: Ryan Sievert & Barry Quinn
Building photography by Garrett Rowland.