HU_Notebooks_Mockup_1

Hamburger University

IDENTITY & GUIDELINES

Believe it or not, Hamburger University is a REAL LIVE university! Founded in 1961, it has helped thousands of McDonald’s employees advance their careers into leadership roles within the company. There are 7 campuses worldwide and more than 275,000 students have attended the university since it opened.

When it came to creating the new identity, we had to balance the playfulness of the brand, while also keeping the sophistication of an academic institution. 

Designed & produced at DDB Chicago. Design Directors: Ryan Sievert & Barry Quinn

HamburgerU_Web
HamburgerU_logos
HamburgerU_letterhead
HU_Mailer
mcdonalds-headquarters_2
HamburgerU_phone1
HamburgerU_Web5
HamburgerU_Guidelines
mcdonalds-headquarters

Building photography by Garrett Rowland.