Rippling Brand
Creation + Extension
DESIGN, ART DIRECTION & ILLUSTRATION
Founded in 2016, Rippling swiftly ascended to become a tech decacorn, surpassing an $11 billion valuation within a few brief years. The greatness lies in the product, which effortlessly lets you manage your employees' payroll, benefits, finance, devices, apps, and more—all in one place, globally.
I was lucky to join the design team early in the rebrand, which you can read in great detail here. An essential part of building the brand was ensuring the tone and visuals matched the excellence and ease of the product. The ethos we set into place is premium, powerful, and playful. That idea is the guiding light that keeps us on track as we grow equity as one of the market's leading global HR, IT, and financial products.
VP of Brand: Nick Weisner
Design Director: Dan Schwer
DESIGN, ART DIRECTION & ILLUSTRATION
Founded in 2016, Rippling swiftly ascended to become a tech decacorn, surpassing an $11 billion valuation within a few brief years. The greatness lies in the product, which effortlessly lets you manage your employees' payroll, benefits, finance, devices, apps, and more—all in one place, globally.
I was lucky to join the design team early in the rebrand, which you can read in great detail here. An essential part of building the brand was ensuring the tone and visuals matched the excellence and ease of the product. The ethos we set into place is premium, powerful, and playful. That idea is the guiding light that keeps us on track as we grow equity as one of the market's leading global HR, IT, and financial products.
VP of Brand: Nick Weisner
Design Director: Dan Schwer
3D Ripples in collaboration with Jarrod Allen
LMS (Learning Management System) Icons / Converted to 3D by Run Kick Shout
LMS (Learning Management System) Icons / Converted to 3D by Run Kick Shout
Work Magic OOH Campaign
Art direction - Illustrator Andrei Micolescu
Expressive icons
Expressive icons