Rippling
Content + Social
DESIGN, ART DIRECTION & ILLUSTRATION
As the lead designer for content marketing and social, my primary objective is to craft designs and illustrations that evoke emotions, captivate audiences, and foster engagement. As well as upholding the brand's core principles and visual identity. By balancing creativity and brand integrity, I strive to create visually compelling content that resonates with viewers.
Content is a dynamic and constantly evolving machine characterized by its fast pace and ever-changing nature. I have integrated a tiering system into my design process to navigate these demands while upholding quality. This strategic approach allows me to efficiently manage the flow of work, ensuring that each project receives the attention it deserves.
VP of Brand: Nick Weisner
Design Director: Dan Schwer
Content Lead: Anita Isalska
Social Media Manager: Liza Sweeney
Writer: Kallie Falandays
Web designer: Ian Dickenson
DESIGN, ART DIRECTION & ILLUSTRATION
As the lead designer for content and social, my primary objective is to craft designs and illustrations that evoke emotions, captivate audiences, and foster engagement. As well as upholding the brand's core principles and visual identity. By balancing creativity and brand integrity, I strive to create visually compelling content that resonates with viewers.
Content is a dynamic and constantly evolving machine characterized by its fast pace and ever-changing nature. I have integrated a tiering system into my design process to navigate these demands while upholding quality. This strategic approach allows me to efficiently manage the flow of work, ensuring that each project receives the attention it deserves.
VP of Brand: Nick Weisner
Design Director: Dan Schwer
Content Lead: Anita Isalska
Social Media Manager: Liza Sweeney
Writer: Kallie Falandays
Web designer: Ian Dickenson
Social design
Social design
Tier 1 content design
Bespoke, high-impact imagery for big brand moments. These are used for large-scale product launches
, campaigns
, thought leadership articles, and company announcements.
Tier 2 content design
Isolated and simplified elements that reflect straightforward topics. These are created for resource articles, original research, partnership announcements, and interviews.
Tier 3 content design
A library of branded 3D ripple imagery is utilized for all SEO articles. With around 20 articles published weekly, this resource allows for efficiency and consistency.